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About

Hi, I'm Rhodeshia.

I'm a Senior Digital Producer and product strategist based in Orlando, Florida.
With 5+ years of experience in UX and product strategy, I specialize in crafting user-centered, data-driven solutions. I lead the end-to-end product development process, from research and ideation to delivery and iteration, ensuring scalable solutions that drive user engagement and business growth.

MyFlorida App Redesign

Streamlining Driver's License & Vehicle Registration Renewals

The MyFlorida app redesign focused on addressing key user frustrations—confusing navigation and an ineffective chatbot. After analyzing over 1,900 reviews and using various research tools, I revamped the navigation, improved the chatbot, and streamlined the renewal process. The result is a faster, more intuitive experience for users.

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Building an AI Chatbot to Grow
Threads Followers

Using AI, Messaging, and Lean Experimentation for Organic Growth

In this project, I led the design of an AI-powered chatbot to grow Threads followers organically, engaging parents during the holiday season. I conducted lean experimentation across multiple channels, testing three messaging strategies to determine the most effective approach. By combining product strategy, AI conversation design, and message testing, I created a chatbot that provided personalized support and fostered community engagement, driving organic growth through empathetic interactions.

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Brand and Visual Design Compilation

Logo, Web Graphics, and No-Code Web Design

This compilation highlights my work on two projects: a community news website for the City of Berkeley and digital assets for ParentsTogether. I designed a logo, web graphics, and a no-code site for Berkeley, addressing the challenge of presenting localized and region-wide news. For ParentsTogether,I developed digital assets that captured the essence of the brand. Both projects demonstrate my ability to deliver strategic, high-impact design solutions that engage users and support organizational objectives.

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IDENTITY

Organizations that have trusted me to make an impact: